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Leveraging IITTI for PR in Malaysia

Oct 1, 2015

Emi Idura using IITTI for her PR Emi Idura of Top2ToeStyliesta, Kuala Lumpur, Malaysia, traveled to Universiti Malaysia Sarawak in Eastern Malaysia fielding questions from Malay media during the university's Sector Focused Career Fair

For a soft skills trainer, one of the benefits of promoting a non-profit such as IITTI is that people tend to be more receptive to what you have to say. This is exactly what Emi Idura of Top2ToeStyliesta in Malaysia, an IITTI Associate, volunteered to do.

Emi landing account in Johor
Hi-def version

Another media win for Emi earlier in May based on the IITTI platform. Emi actually landed a job as a columnist for the Utusan Malaysia (one of the most established paper in Malaysia, found in 1939) for the column Bicara Imej (Image Talk) every Wednesday to talk about professional image management.

To get the full story, contact Emi Idura at

(IITTI is a non-profit, open standard, not a franchise. There is no membership, franchise or royalty fee to use this. It is created for all trainers. You can freely create your own brand of "IITTI program" by following the IITTI Standards & Guidelines document. If you are interested in helping to promote our cause, you can get involved by applying to be an IITTI Associate.)